Creative experts for
the B2B tech world

We put creativity at the heart of what we do because we believe in the undeniable connection between creativity and business outcome.

Actually, it’s more than a belief. It’s a fact: Creativity delivers results.

It puts invention in your marketing and chooses the original over ordinary. That’s why it makes you stand out more, get talked about, become stuck in customers’ minds and recalled when they’re ready to buy.

We bring our creative ambition to brand, campaigns, content, and motion.


The brands we work with are ‘in’ tech, software and SaaS . But it’s what they’re doing with it that gets us going. How they’re harnessing it and using it to make a real, positive difference in our everyday lives. That’s changemaking. And that’s the story we help them to tell.

Because our team of creatives work in your world, we get it. We make the complex simple getting our heads around jargon, products, and solutions to create a simple-to-understand visual story that is relatable.


B2B marketing is heading somewhere new, and we’re taking changemakers on this journey. People want to feel, think and be seen as people.

We push you to show how your brand, product or service helps them. The difference it makes to their work, their team, their company, their industry, their life.

So, we show how useful it is. How it’s relevant. Why it’s needed. Because that’s how you connect with your audience. By showing how you fit into their world – in a relatable, emotive, human way.

It’s more memorable, more effective, more buyable.

Positive impact

We’ve always believed in putting people and product over profit. But we wanted to solidify this commitment. So, we formalised our approach by using business as a force for good and setting clear ESG goals for the future.

You can learn more about our journey and goals in our 2022-23 Impact Report here. We’re proud of our progress, but there’s always more work to do! 

Nick Farrar
Dave Corlett
Business Director
Alex Waite
Marketing Director
Wei Kee
Client Services Director
Jess Evans
Head of Delivery
Tom Ovens
Creative Director
Leighanne Burgess
Studio Finance Manager
Darren Thomas
Motion Designer
Ben Campbell
Motion Designer
Simon Tandy
Design Director
Will Roach
Tom Sydenham
Saskia Packer
Adam Widdowson
Account Manager
Stu Stewart
Account Manager

Shaped By have been true partners to me, I cannot recommend them highly enough, at the core of the agency is innovation, creativity and to always go above and beyond for their customers.

Qabil Shah, Nutanix

Our Work

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