We're Shaped By, a creative agency.
We think our creative spark and enterprise tech experience can make us valuable partners to Airtable – and help you accelerate your penetration into the enterprise market.
“Ok,” I hear you say, “but we’re a global business with many challenges. What can these guys help us with?”
Well, we’ve taken a dive into some of Airtable’s current challenges, as outlined in the press and by your CEO Howie Liu, and explored how we could tackle them with you…
01
Enterprise
is the prize
YOUR CHALLENGE
A recent Protocol article about your firm stated that “Airtable is shifting from the more organic discovery process it has relied on in the past to directly going after large enterprises”.
It also said that the company is “planning to beef up its marketing” to make it happen. Big moves, for sure…and big moves need big ideas.
WHERE WE CAN HELP
Content programs and campaigns that position challenger firms as enterprise-grade players, able to tackle the biggest and most demanding challenges for businesses of that size and scale.
02
Changing
perceptions
YOUR CHALLENGE
Last year, your CEO Howie Liu was quoted as saying: “I do think we’re not understood for everything that we really are and aspire to be”.
What he seemed to be alluding to is that Airtable is still seen by some enterprise audiences as an outsider, rather than a genuine “source of truth” that can be used broadly right across the enterprise.
WHERE WE CAN HELP
Thought leadership initiatives that combine high-level expertise with innovative storytelling to build authority, credibility and awareness.
03
Regional expertise
for global brands
YOUR CHALLENGE
Welcome to the UK! Airtable’s London HQ has been open for a year now. Hopefully your team is fully settled in and making big waves over here.
To build on that success, they’re going to need local experts with global enterprise tech experience. We might know some folks…….
WHERE WE CAN HELP
As a UK-based agency, our strategic creative experts are adept at using their decades of experience to help tech firms build a presence over here. Or in Europe. Or in EMEA. Or anywhere in the world…
Hey. I'm Dave
I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.