The way something moves communicates so much. Movement helps tell our story, as much as typography, colour, layout and imagery; motion is a key tool in any creative’s arsenal.
Interaction takes that to a whole new level. It brings the audience into the story and gives them control, allowing us to better communicate messages and ideas.
Motion + interaction
can make things:
Let’s further explore the
impact of interaction.
Say we’re a cybersecurity company and we want to communicate to our audience that our new product ‘Encrytotech’ will keep your files encrypted and secure. We can represent this typographically.
Now, let’s add some motion to communicate our message better…
Much more intriguing, and our audience better understands that their product will break down over time. So what can interaction add…
Now the audience is actively engaging with our storytelling. Not only do they fully comprehend our message, but they’re also enacting it themselves, making them much more likely to remember it and act upon it.
Check out our interactive design working hard in the wild.
For the latest Rubrik Zero Labs, interactive graphics were utilised throughout the report for statistics, illustrations and diagrams. These heading banners made for an eye-catching (and cursor-catching) opening to each chapter.
Cyera’s space-faring illustrations create a distinctive visual world to tell their story and communicate their brand personality.
For Pendo’s definitive guide to buying SXM platforms, interaction and motion were crucial to represent the theme of bringing clarity, as well as to communicate specific messages in the guide.
What are you waiting for?
Motion and interaction are powerful tools for storytelling, bringing audiences into the narrative and enhancing messages. Leveraging it to craft these dynamic and responsive experiences enables us to create compelling visuals. By integrating motion and interaction, we transform static content into engaging experiences that resonate deeply with audiences.
