Bring Your Own Bold (BYOB) is a virtual summit for B2B creative, brand and marketing enthusiasts. 

We’ve curated nine inspiring sessions to help you embrace your bold with experts talking about brand in B2B, creative leadership, innovation, content design and AI.

Why do you need to embrace your bold? Well, bold businesses thrive. They sprint down their own paths. Standing out, not blanding in. Bold is strength. Bold is clarity.


Register now
- it's free

As the event gets closer we’ll send an email with info on how to choose your sessions.

Can’t make it? Register and get the videos on demand after.

07:40 PT
15:40 UK

Welcome to BYOB

→ 10 minutes

Nick Farrar
Founder, Shaped By

08:00 PT
16:00 UK

Panel session:
Difference makes the difference: Standing out by finding your bold

→ 60 minutes

There’s a clear business case for crafting a brand that stands out. But in practice, it’s far easier said than done. How do you find your difference, and build it out into a uniquely bold brand that instantly resonates with your colleagues, partners, customers and prospects?

In this session, our panel of experts will unpick what really matters on the journey to brand differentiation, and share their experiences of finding their brand’s true bold.

Melissa Rosenthal
Chief Creative Officer, ClickUp

Ari Yablok
Head of Brand, Island

Ling Koay
Chief Brand Officer, Oneflow

Buck Choate
VP Brand, Lacework

09:15 PT
17:15 UK

Expert session:
Building a multibillion-dollar brand from scratch

→ 30 minutes

When it comes down to it, people don’t buy based on logic. They buy based on emotion — and an effective brand taps into that emotion.

Doing just that has helped Axonius grow from an unknown cybersecurity company to a $2.6B brand in just five years.

In this session, Kaite Rosa, Senior Director of Brand at Axonius, shares the inspirational story of the successes, failures and lessons learnt by her and her team throughout this remarkable journey.

Kaite Rosa
Senior Director of Brand, Axonius

10:00 PT
18:00 UK

Case study:
How Rubrik differentiates its thought leadership through design

→ 60 minutes

Exceptional research alone isn’t enough; it must be delivered in a way that’s impactful and accessible.

That’s how Rubrik’s CEO led the charge using design as a point of difference for ‘Rubrik Zero Labs’, its thought leadership series. And it paid off, driving higher engagement, more enquiries, a sales team that actively uses it, analyst meetings, industry recognition and ultimately more bang for their buck.

Join us to uncover our approach to thought leadership reports that buck the trend.

Ben Long
Creative Director, Rubrik

Steve Stone
Head of Zero Labs, Rubrik

Wei Kee
Client Services Director, Shaped By

Tom Ovens
Creative Director, Shaped By

11:15 PT
19:15 UK

Expert session:
Innovation in action: How creative teams can turn change into opportunity

→ 30 minutes

AI has been deeply integrated in the Salesforce culture for quite some time. Enter 2023 – everyone is selling AI. To remain the market leader, Salesforce had to not just sell AI but be THE AI company to its core – completely rebuilding the way the company works and acts.

A veteran member of the creative team, Jessica Bognar has been on the ground level through all stages of Salesforce’s AI reinvention. Find out how she and her team have not only shepherded one of the world’s most innovative companies through such major change – but harnessed it to drive even more creative innovation.

Jessica Bognar
Creative Director – Brand, Salesforce

12:00 PT
20:00 UK

Expert session:
Motion design in the ‘age of attention’ economy 

→ 30 minutes

These days, pretty much all our interactions with brands occur through ultra HD screens, on platforms and channels that are built for motion.

B2B is waking up to this reality. And driven by experts like Aaron Poe, brands like Zapier – where he heads up the company’s brand studio – are springing to life through bold, original and beautifully crafted motion design.

So what steps can you take to create a brand system that’s alive with world-class motion, everywhere it lives? Aaron is here to tell you.

Aaron Poe
Head of Creative, Zapier

08:00 PT
16:00 UK

Panel session:
What makes an effective creative leader?

→ 60 minutes

What does it take to be a truly effective in-house creative leader? And do you even need to be in a leadership position to be one?

Our panel of experts will share their thoughts and tips – from who to hire and when, to the challenge of communicating the value of creativity across your business. 

Not to be missed for anyone looking for inspiration about how to lead with purpose and passion.

Jessica Rosenberg
Director of Brand Design, ONE 

Rachel Gogel
Independent Design Executive

Matt Price
Senior Director, Creative, TravelPerk

09:15 PT
17:15 UK

Expert session:
Pushing beyond expectations of a B2B brand

→ 30 minutes

Figma has always broken new ground from a product perspective. But equally impressive is the way its brand has matched that commitment to innovation by constantly redefining what a B2B brand “should” look and feel like.

Join this in-depth discussion with Damien Correll, Figma’s Creative Director, on how he and his team approach the challenge of consistently pushing boundaries and defying expectations – and why doing so is becoming increasingly important across the B2B world.

Damien Correll
Creative Director, Figma

10:00 PT
18:00 UK

Case study:
How (and why) a fast-growing unicorn revitalized their brand 

→ 60 minutes

The best brands continuously evolve. But this is easier said than done if you’re a brand leader in the tech world. Categories are being created, and companies are moving at break-neck speed going from start-up to a billion-dollar valuation in a couple of years.

So if your brand falls behind and isn’t an authentic reflection of your business or the stage you’re at – what do you do? How do you get buy-in from the Board? Find out how to nail the process in this session.

Mike O’Malley
CMO, Noname Security

Wei Kee
Client Services Director, Shaped By

Tom Ovens
Creative Director, Shaped By

11:15 PT
19:15 UK

Expert session:
Crafting tomorrow: Fusing art, design and AI 

→ 30 minutes

How is generative AI changing the design process? And what does this mean for the future of brand communications and experiences?

As a part of Microsoft’s design team, Nando Costa sits right at the intersection of traditional 2D UX, three-dimensional and immersive experiences, and generative AI technology.

Join us on a deep dive into Nando’s personal journey and perspective on AI, and find out what it means for you – wherever you are on your own AI voyage of discovery.

Nando Costa,
Designer, Microsoft



Can I bring my own booze?

It’s a good question. We thought we’d ask ChatGPT for an answer.

“Well, we do appreciate the British spirit (pun intended!), but for this virtual soirée, we suggest reserving your spirits for the post-webinar festivities. The Queen wouldn’t want her corgis barking during our presentation, after all! 🍸👑 Cheers to a sober but splendid time together!”


When is the event?

The event is over two days.

18th October starting at 15:50 GMT // 08:50 PT // 11:50 ET

19th October starting at 16:00 GMT // 09:00 PT // 12:00 ET

How can I build my agenda?

Once you’ve registered for BYOB you’ll get access to the event platform. You can then favourite sessions and add them to your calendar.

No. 🙂 You only need one link to access the event, which you’ll get when you register for BYOB.

How do I access the event?

It should be in your calendar where you’ll find all the details you need. But if not, don’t worry!

We’ll send email reminders leading up to BYOB with your link. Also if you want to be super organised, bookmark BYOB23 now so you’re ready for the big day!

I didn’t receive my event confirmation 🤔

Sorry if you’ve got problems with the registration. Here are steps you can take.

Will recordings be available?

Recordings will be available on the Shaped By website from Monday the 23rd of October for a limited time.