We're Shaped By, a creative agency.
We think our creative spark and enterprise tech experience can make us valuable partners to CyberArk – and help accelerate your new CEO Matt Cohen’s profitable growth ambitions.
“Ok,” I hear you say, “but we’re a global business with many challenges. What can these guys help us with?”
Well, we’ve done a little research into the current challenges facing CyberArk, and explored how we could tackle them with you…
01
The evolution of
CyberArk Labs
YOUR CHALLENGE
CyberArk Labs is an incredible initiative. When it launched in 2010, it was truly groundbreaking.
Now though, other firms have latched on and caught up. Netskope Threat Labs, Rubrik Zero Labs…there’s a lot of jostling in that space now. Even with your pedigree, it’s getting harder to generate impact around your insights.
WHERE WE CAN HELP
Visual storytelling that gives CyberArk Labs and its content a distinctive look and feel, elevating its visual appeal above that of both your competitors and the myriad of other vendors publishing cyber threat research.
02
Sweetening
the C-Suite
YOUR CHALLENGE
A recent article on Cybersecurity Dive highlighted the fact that “corporate boards and the C-suite still largely view cybersecurity as a cost center, raising the possibility that critical investments will be rolled back or eliminated as companies make cuts”.
Security vendors often focus on helping CISOs build a strong business case for investment. But is there a case for educating their C-level colleagues alongside this, to smooth that path to purchase?
WHERE WE CAN HELP
Content programs and campaigns that engage C-level executives by focusing their minds on the issues that are critical to their long-term success.
03
Maintaining
your dominance
YOUR CHALLENGE
Recently, Gartner Magic Quadrant author Michael Kelley said that “CyberArk has been the 800-pound gorilla for a long time. They’ve been the king of the hill. They still remain the leader, but I think lots of companies are doing a lot of investment and catching up a little bit on feature and functionality.”
Is one of your biggest challenges to find new ways of reinforcing your credentials as the top dog in identity security?
WHERE WE CAN HELP
Bold, impactful campaign messaging and creative that builds authority, gets attention and leaves your audience in no doubt who to place their trust in.
Hey. I'm Dave
I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.