We're Shaped By, a creative agency.
We think our creative spark and enterprise tech experience can make us valuable partners to Fivetran, as you gear up for that crucial next funding round.
“Ok,” I hear you say, “but we’re a global business with many challenges. What can these guys help us with?”
Well, we’ve taken a dive into some of the priorities that your CEO George Fraser and CTO Mark van de Wiel have outlined recently, and explored how we could tackle them with you…
01
Engaging
the C-Suite
YOUR CHALLENGE
In a recent piece on The New Stack, Fivetran’s Field CTO Mark van de Wiel said that “data security and access to data will be top topics of concern for C-suites in 2023″. The enterprise C-suite is becoming increasingly problem-aware, but to what extent are they solution-aware – and Fivetran-aware?
WHERE WE CAN HELP
Content programs and initiatives that engage enterprise C-level executives around their most business-critical issues – and position you as the solution.
02
Superior
user experiences
YOUR CHALLENGE
In a blog post from December last year introducing your latest Cloud Data Warehouse Benchmark report, George Fraser made the point that “customers should focus on the user experience when choosing a data warehouse”. But what about the user experience of engaging with reports like this? Could a better experience attract more engagement – and more leads?
WHERE WE CAN HELP
Interactive experiences that entice users in with animated data visualisation and clever dynamic scrolling, compelling them to find out more and download your reports.
03
Series E
for "easier"?
YOUR CHALLENGE
According to a Forbes article from August last year, your CEO George Fraser “plans to raise a funding round within the next two years regardless of market conditions”. Investors already love Fivetran. But it’s a vastly different market than when you closed your Series D. So everything needs to be at the top of its game – including the Fivetran visual identity.
WHERE WE CAN HELP
Evolving the brand visual identities of technology pioneers is something we’re pretty good at – including those who are preparing for IPOs and major funding rounds.
Hey. I'm Dave
I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.