The Changemakers: Q&A with Nancy Harlan, Head of Global Account Based Marketing at Qlik

The Changemakers: Q&A with Nancy Harlan, Head of Global Account Based Marketing at Qlik

Nancy Harlan is an ABM leader with a formidable record of success.

In her eight years at SaaS data and analytics firm Qlik, she’s built the company’s ABM function from the ground up into a comprehensive global operation that delivers eye-watering year-on-year revenue growth.

Successful ABM programs today are underpinned by some mighty impressive tech. But to what extent do they also rely on creativity? Is ABM an inherently creative discipline? And how does Nancy inspire her team to take risks and try new things?

Shaped By’s Dave Corlett sat down with Nancy to find out.

Watch the full interview here, or see the individual chapters beneath.

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