We're Shaped By, a creative agency.

We think our creative spark and experience of engaging security leaders can make us valuable partners to Lacework – and help you get the business in great shape for your IPO.

“Ok,” I hear you say, “but we’re a global business with many challenges. What can these guys help us with?”

Well, we’ve taken a dive into some of the immediate priorities that your CEO Jay Parikh and CMO Meagen Eisenberg have outlined recently, and explored how we could tackle them with you…

01

Adding value to stay
top of mind

YOUR CHALLENGE

On a recent G2 panel event, your CMO Meagen Eisenberg said that “the current focus for Lacework is working toward making security teams efficient, preventing alert fatigue, highlighting our value proposition…and striving to be top of mind for new buyers in the market”.

WHERE WE CAN HELP

Thought leadership innovation that adds long-term value by demonstrating Lacework’s solidarity with security teams, and commitment to helping them solve their biggest issues.

02

Disruptive
marketing content

YOUR CHALLENGE

In a space as crowded as cybersecurity, every edge you can gain really matters. And one way that cyber firms are increasingly looking to innovate is by finding new ways to bring their insights and data to life. Content such as your Cloud Threat Report is ripe for this. There’s huge scope to use clever animation and data visualisation to hook people in and drive more downloads.

WHERE WE CAN HELP

Interactive experiences that entice users in with animated data visualisation and clever dynamic scrolling, compelling more of them to engage and download the full reports.

03

Engaging
the C-Suite

YOUR CHALLENGE

Following the appointment of your new CFO Andrew Casey, your CEO Jay Parikh noted that a key priority for 2023 would be “building strong partnerships with our customers who are increasingly viewing cybersecurity as a board-level financial imperative”.

WHERE WE CAN HELP

Content programs and initiatives that galvanise C-level executives around their most mission-critical issues, and position Lacework as a trusted partner in the drive to tackle them.

Hey. I'm Dave

I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.