Hi Dan. We're Shaped By, a creative agency.

Since 2016, we’ve been working with a bunch of your fellow Nutants on a range of creative brand and marketing projects.

It’s been an exciting ride, helping teams from right across the business to inject a little creative spark into their content and campaigns. But we’ve not had the pleasure of working with you…yet!

We’d love to though. So I thought I’d share a few of our Nutanix projects to date. Hopefully it will interest you enough to find out more about us, and how we can help you to achieve your goals.


CXO Focus


Nutanix no longer has a brand awareness problem amongst the C-Suites of global enterprises. But a few years ago, you did.

So to increase visibility at C-level, Qabil Shah and your global marketing team had the idea of creating an exclusive program of exclusive content and events called CXO Focus.


Working closely with Qabil and his team, we developed a consistent, flexible and ownable brand identity and visual language for the program and all of its content.

It was a huge success. In year 1 alone, CXO Focus delivered pipeline revenue 316% above target, and closed won revenue at an ROI of 9,900%.




To drive an increase in demo requests, the Frame team needed an easier, quicker and more engaging way of presenting Frame and its benefits.


Our messaging approach went beyond the technical features of the Frame solution, to focus on the emotional benefits it delivered.

Once this was in place, we developed a consistent and recognisable look and feel for Frame, and brought it all to life via a landing page complete with explainer animation, nurture emails and promotional assets.




To deepen the relationships and trust clients have in Nutanix, EJ Bodnar and the CXO leadership team needed to position their Masterclass events as an unmissable, must-attend series.

Then when the pandemic hit, they asked us to help pivot the events to a virtual series online.


We developed a seamless, consistently-branded end-to-end user experience for our time-poor, knowledge-hungry audience.

Everything was smooth, intuitive and easily accessible, from the simple sign-up process to the Zoom backgrounds and digital certificates we created for the program

Hey. I'm Dave

I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.