We're Shaped By, a creative agency.
We think our creative spark and understanding of enterprise tech marketing can make us valuable partners to ServiceNow – and help you smash that 2024 revenue target of $11bn.
Today, the message from your CEO Rajiv Ramaswami is all about how Nutanix makes cloud adoption simple. Which is what so much of our work together focused on. Bringing that message of “making the complex simple” to life.
Well, we’ve taken a dive into some of the priorities that your CEO Bill McDermott and CMO Michael Park have outlined recently, and explored how we could tackle them with you…
01
Engaging
the C-Suite
YOUR CHALLENGE
In a Protocol article last year, your CMO Michael Park made his views on B2B marketing pretty clear. “B2B” is an outdated concept, and under his leadership, you and your marketing colleagues are adopting a “B2P2” approach that focuses on “supporting customers’ purpose – personal and organizational”. New thinking that needs new ideas to turn it into reality.
WHERE WE CAN HELP
Content programs, events and experiences that engage enterprise C-level executives around the issues that really matter to them – as business people, and simply as people.
02
"Trailblazing"
marketing content
YOUR CHALLENGE
Just after he joined the business, your CMO Michael Park said he wanted to build “a trailblazing marketing model that’s never really been delivered before”. But you’re still heavily reliant on traditional content formats like static PDFs to engage your audiences.
WHERE WE CAN HELP
Bringing Michael’s vision to life by introducing bold, interactive and immersive content experiences that deliver ServiceNow’s insights in new and exciting ways.
03
Becoming a trusted
security brand
YOUR CHALLENGE
After Tokyo was released, Bill McDermott told the world that ServiceNow is “making a bold move into security”. But winning in security isn’t just about being bold. It’s about understanding the intense pressures and challenges that security leaders face right now, and speaking to them in a way that says “we’re on your side and we’ve got your back”.
WHERE WE CAN HELP
Working with cybersecurity pioneers like Noname Security and Rubrik means we understand how to position you as a trusted security partner. One that is on the side of busy and under-pressure security professionals.
Hey. I'm Dave
I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.