This is our second annual survey report. This year two big themes emerged that gives marketers a choice to make. While the world struggled towards new ways of working, tech marketers kept an unrelenting pace. The findings tell a story of new approaches, rapid change – and how creative risk-taking can yield dramatic results.
Our first survey report on creativity, disruption and innovation in tech marketing. In 2020, everything changed. But how did tech marketers respond? Prepare to have your assumptions challenged as marketers reveal how did their priorities and methods changed, and the results they got.

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We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business.

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