Did COVID make techmarketing braver?
My organisation has a culture that embraces / encourages design and creativity (answers for net agree)
The tech sector is ‘brave’ with creativity when going to market (answers for net agree)
I / we were more creative with our go-to-market approach in 2020 compared to previous years (answers for net agree)
- Enterprise / SME comparison
- UK / US comparison
The pandemic has meant I can be more creative when going to market e.g., use different channels, move away from traditional approaches (answers for net agree)
“It’s about seeing what happens; pulling out quickly if it’s not working or passing it over to BAU if it is.”
Marketing Director, IRIS Software Group
Is tech getting braver?
I think we are being bolder and taking more risks, because we are seeing some of our traditional channels closed down. But at IRIS, we approach risk in an iterative way; seeing what happens, but pulling out quickly if it’s not working or passing it over to BAU if it is. So risk comes into that, but it’s about agility, rather than bravery per se.