Which channels are working now?
Has audience engagement changed over the period of the pandemic?
- Enterprise / SME comparison
- UK / US comparison
Has audience behaviour changed in any of the following ways since the start of the pandemic?
“We are interested in ABM, high touch interactions and a return to direct mail, as well as personalisation efforts on our website.”
Senior Director of Brand Marketing, Khoros
What’s next after webinars?
The influx of virtual webinars began to feel passé almost immediately. Finding unique and different ways to connect with prospects and customers, while everyone is suffering elements of exhaustion from the past year is top of mind. We are interested in ABM, high-touch interactions and a return to direct mail, with a renewed focus on C-level executives and personalisation efforts on our website to continue to foster a bespoke connection with our prospects and customers.