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Everyone likes the idea of creative marketing. But there are still plenty of practical obstacles which mean it’s easier said than done.
Having a creative idea is easier than executing it (answers for net)
B2B tech companies are reticent to try new approaches in their marketing (answers for net)
Creative campaigns are more difficult to get signed off (answers for net)
How has remote working effected your business' ability to be creative, if at all? (answers for net improved)
Has remote working boosted creativity?
Global Head of Creative, HubSpot
Remote working has obviously changed the world. And from a creative standpoint, I think it has enabled better flexibility and better creative by extension.
You’re not relying on people showing up for a meeting at 9AM Eastern, when it’s 6AM on the west coast and afternoon for colleagues in the UK. Those shackles are gone. You’re enabling people to work when they’re ready to work. If someone’s most productive in their sweatpants at midnight, and that’s when they want to work? Cool.
And it forces me to be more flexible in how I place expectations on people’s shoulders. Everyone has different needs, and it’s on us as leaders and colleagues to figure out how to help our team the most. Yes, it’s business and we need assets and deliverables by a certain deadline, but the best work ultimately comes from people who feel empowered and trusted.