Privacy Policy

What is this privacy policy for?

This privacy policy is for and served by Shaped By Ltd and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users and Shaped By Ltd. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

The website

Shaped By Ltd takes a proactive approach to user privacy and ensures the necessary steps are taken to protect the privacy of the website users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

Use of cookies

This website uses cookies to better the user experience while visiting the website. Cookies are small files saved to the user’s computer hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the user with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computer hard drive they should take necessary steps within their web browser security settings to block all cookies from this website and its external serving vendors. This website uses tracking software to monitor its visitors to better understand how they use it.

This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to the user’s computer hard drive in order to track and monitor their engagement and usage of the website but will not store, save or collect personal information. Users can read Google’s privacy policy here for further information.

Other cookies may be stored to the user’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact and communication

Users contacting this website and/or Shaped By Ltd do so at their own discretion and provide any such personal details requested at their own risk. Users’ personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but Shaped By Ltd advises users using such a form that they do so at their own risk.

Shaped By Ltd uses any information submitted to provide users with further information about the products / services they offer or to assist users in answering any questions or queries they may have submitted. This includes using user details to subscribe them to any email newsletter program the website operates but only if this was made clear to the user and their express permission was granted when submitting any form. Or whereby the client has previously purchased from or enquired about purchasing from Shaped By Ltd a product or service that the email newsletter relates to. This is by no means an entire list of user rights in regard to receiving email marketing material. User details are not passed on to any third parties.

Email newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy & Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of Shaped By Ltd. Under the Data Protection Act 1998 users may request a copy of personal information held about them by this website’s email newsletter program. A small fee will be payable. If users would like a copy of the information held on them please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or Shaped By Ltd may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity (this is not a comprehensive list). This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy & Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated unsubscription system is unavailable, clear instructions on how to unsubscribe will by detailed instead.

External links

Although this website only looks to include quality, safe and relevant external links, users should always adopt a policy of caution before clicking any external web links mentioned throughout this website.

Shaped By Ltd cannot guarantee or verify the contents of any externally linked website despite its best efforts. Users should therefore note they click on external links at their own risk and Shaped By Ltd cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and sponsored links

This website may contain sponsored links and adverts. These will typically be served through advertising partners, to whom Shaped By Ltd may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send users to the advertiser’s website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on the user’s hard drive. Users should therefore note they click on sponsored external links at their own risk and Shaped By Ltd cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social media platforms

Communication, engagement and actions taken through external social media platforms that this website participates in are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. Shaped By Ltd will never ask for personal or sensitive information through social media platforms and encourages users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website uses social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save their request to share a web page respectively through their social media platform account.

Shortened links in social media

Shaped By Ltd may share web links to relevant web pages through their social media accounts. By default some social media platforms shorten lengthy URLs (for example: http://

Users are advised to take caution and good judgement before clicking on any shortened URLs published on social media platforms by Shaped By Ltd. Despite the best efforts to ensure only genuine URLs are published, many social media platforms are prone to spam and hacking and therefore Shaped By Ltd cannot be held liable for any damages or implications caused by visiting any shortened links.

Business details

Shaped By is a limited company registered in England and Wales. Registered number 5507231.

Units 4.3-4.4

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