The benefits of [name] are easy to see. Your challenge as product marketer is to make them easy to understand, through content that’s easy to digest.
I can see that you use animated video content to do this. But can you say, hand on heart, that yours hits all of the six golden rules of product explainers?
- Does it excite people about the problem [name] solves?
- Is it concise and easy to understand?
- Does it look amazing?
- Is it spliced into shorter edits for campaigns and demand generation?
- Can it be easily adapted for different regions (or verticals)?
- Is it on-brand?
Time to freshen up your animation? Check out below how we can help. And if you’d like to book a 30-min chat with me to find out more, you can do that below too.