Why should your tech brand use explainer videos?

Is your marketing feeling a little…static?

Making the complex simple is something we know you crave as tech marketers. It’s a tough nut to crack right? Your technology is often complex, and you need to demonstrate how your product or service helps people. The difference it makes to their work, their team, their company, or their industry.

You need to show how you fit into their world in a relatable way that builds a memorable brand image. Oh, and do it in a way that lands.

What you need in your life is explainer videos. These short videos tell your story in a memorable way. It’s usually emotion that dives our decision, with rational thought bringing up the rear. So, to be effective, you need to make people feel. Luckily, you’re working with a format that gives you flexibility in style and can be designed for different marketing funnel stages, languages, channels, or partners.

Nothing is off the table. Motion adds impact and personality and explains complicated systems and services in mere movements. Check out our thoughts with a few examples sprinkled in for good measure.

Keeping the viewer absorbed

A good explainer video should be specifically designed to capture the target audience’s attention and make the most of it in the short time you have.

This explainer video that we produced for our client Nutanix to demonstrate the partnership between Nutanix Xi Frame and Google Cloud uses animations and bright colours to keep the viewer absorbed. It is simple, short and easy to follow thereby helping to ensure the audience will stick around for the entire explanation of the product.

Deliver a clear and powerful message

Visuals are processed 60,000 times faster than text. So, when you’re explaining a cutting-edge technology or software development. 

Electric utilities company RWE wanted a video to educate local residents of the financial and environmental benefits of the development site for Tilbury Power Plant. The constantly moving animation combined with a voiceover helped keep people engaged, while giving them context and helping them understand.

Introduce your concept creatively

We remember 80% of what we see, 20% of what we hear and 10% of what we read. Sad right, but what does that mean for your marketing efforts? They need to be visually impactful if you want your customer to remember your brand.

We created this explainer animation for software company Nutanix who wanted to illustrate the features of Nutanix XI Frame end-user computing solutions. The style of animation meant we could highlight key elements of the software making them more memorable.

Before you bounce…

We get the B2B buyer journey. We also work exclusively with B2B tech and SaaS clients, so we’re good at distilling complex things in a way that grabs people’s attention. Raises an eyebrow. And gets them feeling.

If you’re interested and have any questions about the best approach to take, give us a shout here.

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