Brand / Content / Digital / Motion

CXO Focus: The C-suite spot

To expand their engagement beyond IT management, the global marketing team at Nutanix, the global cloud software company, devised CXO Focus: a high-level programme of exclusive content and events for C-suite executives looking for market-leading intelligence. Intelligence and insight that they can use to successfully lead and drive business transformation.

Actual v target: results for CXO Focus

+176%

more engaged
C-Level execs

+220%

more MQLs

+175%

increase in content engagement

+316%

conversion to
pipeline (US$)

100:1

return on marketing 
investment

+220%

in actual closed
business

Objectives

  • Position Nutanix as a thought leader – the go-to resource for C-level execs.
  • Establish a cohesive brand architecture that futureproofs upcoming initiatives.
  • Create a recognisable brand that Nutanix can own.
  • Develop a consistent and flexible visual language across all touchpoints.
  • Grow the community of execs through compelling and visually engaging content and events.

Driving the wave

We want to show our C-suite audience that, as well as riding the wave of technology, they can drive it too. Because CXO Focus puts insight, stories and features on latest technologies and topics at their fingertips, in one place.

From thought leadership to featured individuals, hot takeaways, deep dives to on- demand recorded events, we’re making it easy for time-poor, knowledge-hungry CXOs to stay informed and up-to-minute.

Cutting to the chase

The content here is everything. CXO Focus is all about sharing knowledge that our C-suite audience can take back to their organisations and put into action.

So we opted for a clean, minimalist visual style with clear, direct messaging. We crafted a cutting-edge look and feel, with sharp, angular shapes and a contrasting black and white aesthetic which sits beautifully alongside the Nutanix branding.

We want to elevate the role of IT in business – from functional to transformational. So we need to build relationships with people who shape the future of business: C-Level execs. CXO Focus lets us do this, on a platform which shows Nutanix as thought leaders, rather than simply promoting our products and services.

Qabil Shah, Global Marketing Director, Nutanix

Get in touch

We’d love to hear about your ambitions and challenges – and we’d love the chance to show you how we can add value and unleash creativity to deliver the results you need.

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