Khoros: Improving brand awareness in new sectors
Getting digital customer engagement right is key for successful customer engagement. From social channels to messaging; private chats to brand communities – one-to-one, one-to-many, many-to-many communications have added layers of complexities resulting in disconnected customer experiences.
Khoros connects the dots, unites points of communication and creates authentic human connection through technology.
- Create more brand awareness for Khoros, a relatively new player in the CPaaS space
- Create real-life scenarios that would make the Khoros solution relatable
- Communicate that Khoros enables meaningful human connection
- Create a framework for video content that is scaleable and can be rolled out across all verticals that Khoros serve
We created a series of sector specific films ranging from beauty to travel; finance to retail – to explain the core features, benefits and UX for their products and services in a human, and relatable way.
For the first film, which focused on the beauty sector, we created Elume – a fictitious beauty brand that we had fun naming and branding. This pilot video was the springboard for the rest of the series.
INITIAL BRAND CREATIVE EXPLORATION: