Digital / Motion

Khoros: Meaningful customer connections

Khoros is a global customer engagement software firm that needed to improve its brand awareness.

Getting digital customer engagement right is key for successful customer engagement. From social channels to messaging; private chats to brand communities – one-to-one, one-to-many, many-to-many communications have added layers of complexities resulting in disconnected customer experiences.

Khoros connects the dots, unites points of communication and creates authentic human connection through technology.

Objectives

  • Create more brand awareness for Khoros, a relatively new player in the CPaaS space
  • Create real-life scenarios that would make the Khoros solution relatable
  • Communicate that Khoros enables meaningful human connection
  • Create a framework for video content that is scaleable and can be rolled out across all verticals that Khoros serve

We created a series of sector specific films ranging from beauty to travel; finance to retail – to explain the core features, benefits and UX for their products and services in a human, and relatable way.

Elume

For the first film, which focused on the beauty sector, we created Elume – a fictitious beauty brand that we had fun naming and branding. This pilot video was the springboard for the rest of the series.

INITIAL BRAND CREATIVE EXPLORATION:

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We’d love to hear about your ambitions and challenges – and we’d love the chance to show you how we can add value and unleash creativity to deliver the results you need.

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Rubrik: Collaboration made beautifully simple