Brand / Campaign / Content / Digital / Motion

Masterclass: On-demand, in-demand thought leadership

Masterclass from Nutanix, the global cloud software company, is a series of exclusive, advanced, invite-only classes on thought leadership topics. From digital disruption to cybersecurity to authentic leadership, each Masterclass is specially aimed at C-suite senior level executives.

In light of the global pandemic, with travel and group gatherings restricted, we needed to expand and evolve the virtual Masterclass offering – without losing its potency, value and exclusivity.

Objectives

  • Position Nutanix as a thought leader and Masterclass as an unmissable, must-attend series of virtual events.
  • Demonstrate the added value that Nutanix offers its clients.
  • Deepen the relationships and trust clients have in Nutanix.
  • Evolve, broaden and modernise the Masterclass offering in light of the global pandemic and travel restrictions.
  • Position Masterclass as a gateway to further Nutanix CXO content and, in turn, grow pipeline and new business.

Know-how, showed-how 

We’re showing that Nutanix understands their audience’s needs and pressure points – and that the Masterclasses add real value and enable them to help navigate these challenging times. Because each Masteclass is focused on sharing knowledge that enables our C-suite audience to drive transformation within their respective organisations and develop their own careers.

Clarity was vital. The design is clean. The UX smooth and intuitive. And from a simple sign-up to Zoom backgrounds to digital certificates, we developed a brand new look and feel, and a seamless, consistently-branded end-to-end experience for our time-poor, knowledge-hungry audience.

Masterclass has helped Nutanix develop and deepen relationships with C-level executives in enterprise companies across the world, and has driven significant pipeline and business for Nutanix.

EJ Bodnar, Global CXO Marketing Leader, Nutanix

Get in touch

We’d love to hear about your ambitions and challenges – and we’d love the chance to show you how we can add value and unleash creativity to deliver the results you need.

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