Nutanix: Exclusive content and events for the C-suite
Actual v target:
results for CXO Focus
+176%
more engaged
C-Level execs
+220%
more MQLs
+175%
increase in content engagement
+316%
conversion to
pipeline (US$)
100:1
return on marketing
investment
+220%
in actual closed
business
Objectives
- Position Nutanix as a thought leader – the go-to resource for C-level execs.
- Establish a cohesive brand architecture that futureproofs upcoming initiatives.
- Create a recognisable brand that Nutanix can own.
- Develop a consistent and flexible visual language across all touchpoints.
- Grow the community of execs through compelling and visually engaging content and events.
Driving the wave
We want to show our C-suite audience that, as well as riding the wave of technology, they can drive it too. Because CXO Focus puts insight, stories and features on latest technologies and topics at their fingertips, in one place.
From thought leadership to featured individuals, hot takeaways, deep dives to on- demand recorded events, we’re making it easy for time-poor, knowledge-hungry CXOs to stay informed and up-to-minute.
Cutting to the chase
The content here is everything. CXO Focus is all about sharing knowledge that our C-suite audience can take back to their organisations and put into action.
So we opted for a clean, minimalist visual style with clear, direct messaging. We crafted a cutting-edge look and feel, with sharp, angular shapes and a contrasting black and white aesthetic which sits beautifully alongside the Nutanix branding.
