Sinch: An interactive global CX report
Sinch approached us to supercharge its annual customer experience survey report. They were looking to elevate the 2022 edition from the traditional PDF they’d used in previous years into an interactive digital experience. The downloadable static PDF would still be available of course, but the real heroes of the piece were a dynamic landing page, animation and teaser social campaign – all tied together with a consistent, recognisable visual language.
Objectives
- Represent the copy and information with bespoke data visualisation
- Create a visual language and ownable look and feel for the report that’s influenced by their latest brand refresh
- Bring the subject matter to life through animated stats and pull outs
- Build awareness and drive demand for Sinch
Perfection in simplicity
It was important for us to focus on simplicity and adhere to the Scandinavian principle of ‘Lagom’ (just the right amount).
We worked with Sinch to ensure the team had all the assets they needed for a successful launch, including a landing page, social assets, and an interactive and PDF version of the report. The series of social posts we created highlighted some of the key findings from the report to drive traffic to the 2022 State of Consumer Experience landing page. We also produced a teaser animation to create intrigue and drive engagement.
We adhered to the Sinch brand guidelines to ensure that each element of the project is a consistent representation of the brand while applying our creative license to create distinct assets that are a good representation of the report and the concept of ‘brave new world’.
