Nutanix: On-demand virtual thought leadership for senior execs
Masterclass from Nutanix, the global cloud software company, is a series of exclusive, advanced, invite-only classes on thought leadership topics. From digital disruption to cybersecurity to authentic leadership, each Masterclass is specially aimed at C-suite senior level executives.
In light of the global pandemic, with travel and group gatherings restricted, we needed to expand and evolve the virtual Masterclass offering – without losing its potency, value and exclusivity.
Objectives
- Position Nutanix as a thought leader and Masterclass as an unmissable, must-attend series of virtual events.
- Demonstrate the added value that Nutanix offers its clients.
- Deepen the relationships and trust clients have in Nutanix.
- Evolve, broaden and modernise the Masterclass offering in light of the global pandemic and travel restrictions.
- Position Masterclass as a gateway to further Nutanix CXO content and, in turn, grow pipeline and new business.
Know-how, showed-how
We’re showing that Nutanix understands their audience’s needs and pressure points – and that the Masterclasses add real value and enable them to help navigate these challenging times. Because each Masteclass is focused on sharing knowledge that enables our C-suite audience to drive transformation within their respective organisations and develop their own careers.
Clarity was vital. The design is clean. The UX smooth and intuitive. And from a simple sign-up to Zoom backgrounds to digital certificates, we developed a brand new look and feel, and a seamless, consistently-branded end-to-end experience for our time-poor, knowledge-hungry audience.
