We're Shaped By, a creative agency.

We think our creative spark and enterprise tech experience can make us valuable partners to Workday – and help you exceed that magic goal of $10bn in annual revenue.

“Ok,” I hear you say, “but we’re a global business with many challenges. What can these guys help us with?”

Well, we’ve taken a dive into some of the challenges widely reported to be on your new CEO Carl Eschenbach’s desk, and explored how we could tackle them with you…


Keeping the
C-Suite sweet


When Carl’s appointment was announced, ERP Today ran a big feature article on the story. In the piece, editor-in-chief Paul Esherwood talked up your co-founder Aneel Bhusri’s role in building “a reputation that resonates loudly within the C-suites of the world’s biggest enterprises”.

It’s a reputation that has led you to build a footprint inside over a quarter of the Global 2000. Which still leaves around 70% of that illustrious list left to infiltrate. So how can you keep Workday’s name on the lips of those execs who know and love you, whilst building influence among more G2000 CXOs?


Strategy, branding and design for content programs built to engage enterprise CXOs around their biggest digital transformation challenges.


Content marketing


In the same ERP Today piece, Aneel’s founding colleague Dave Duffield talks passionately about Workday’s everlasting principles, including a “widespread enthusiasm for innovation”. And Carl Eschenbach echoed that recently when he talked up how Workday is “relentlessly focusing on innovation”.

In this day and age, pioneering technology businesses must demonstrate that commitment to innovation in everything they do. But so often, this innovative spirit fails to filter through into their marketing activity, which still relies on legacy delivery mechanisms like PDFs and static infographics.


Novel approaches to content design that fuse cutting-edge UX with classic storytelling to create experiences that are as delightful as they are insightful.


Accelerated expansion


Back in November last year, your chief strategy officer Pete Schlampp said on a visit to London that “we need to be focussed on the areas that we go into and EMEA is one of them”. 

Again, this is something that Carl mentioned on being appointed, saying that “I see continued opportunity in our international business, both in EMEA and in APJ”.


We work with firms and teams all over the world. It’s a global economy these days, after all.

But our base is in the UK. So as well as being a great fit for your global HQ, we’re perfectly placed to bolt on to your EMEA creative & marketing teams over here if needs be.

Hey. I'm Dave

I’m Shaped By’s Business Director, and the creator of this page. If I’ve intrigued you enough to find out more, then feel free to book an intro call with me at a time that suits you.