Perspective

Our first survey on creativity, disruption and innovation in tech marketing. Shaped by the views and opinions of over 200 senior marketing professionals in the UK and US.

Our first survey on creativity, disruption and innovation in tech marketing. Shaped by the views and opinions of over 200 senior marketing professionals in the UK and US.

In 2020, everything changed. But how did tech marketers respond? We talked to over 200 marketers from leading tech companies across the US and UK. They told us how their priorities and methods changed, and the results they got. Prepare to have your assumptions challenged.

Choose a chapter,
and dive in…

Did COVID make tech marketing braver?

Changing attitudes to creativity and risk

Does martech limit creativity?

How the pandemic changed engagement

Tech marketers have switched priorities

New channels for a new normal

Which channels are working now?

What marketers want from an agency

Key lessons and takeaways

Did COVID make tech marketing braver?

Changing attitudes to creativity and risk

Does martech limit creativity?

How the pandemic changed engagement

Tech marketers have switched priorities

New channels for a new normal

Which channels are working now?

What marketers want from an agency

Key lessons and takeaways

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