Because relying on product alone won’t cut it
By the end of 2021, the number of cybersecurity companies on the market had increased 3x from that of 2018. No wonder 68%* of IT and security leaders feel overwhelmed by the sheer amount of vendors out there.
They need your products. But a great product alone isn’t enough to cut through all that noise. So how else can you get the attention of busy CISOs, when everyone else is jostling for it too?
Find out our view below and from experts across the world of cybersecurity marketing…
*Source: YouGov/HCL Cyber 2021 survey report
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