Because relying on product alone won’t cut it

By the end of 2021, the number of cybersecurity companies on the market had increased 3x from that of 2018. No wonder 68%* of IT and security leaders feel overwhelmed by the sheer amount of vendors out there.

They need your products. But a great product alone isn’t enough to cut through all that noise. So how else can you get the attention of busy CISOs, when everyone else is jostling for it too?

Find out our view below and from experts across the world of cybersecurity marketing…

*Source: YouGov/HCL Cyber 2021 survey report

Find out how we took Rubrik's thought leadership report and turned it into a visual story to engage IT and security leaders.

Five ways that cybersecurity companies can instantly differentiate themselves from competitors.

Pearls of wisdom from tech marketing expert Mike O'Malley, CMO of Noname Security.

Here are five things to think about, inspired by one of our podcast guests.

Get a bagful of tips on how to build a true thought leadership platform to deliver your story.

Q&A with Matt Davies, CMO, SEON on where cybersecurity’s growth opportunities are in 2023.

Cybersecurity PR and comms expert Donna Estrin discusses how to build trust with CISOs and analysts.

Q&A with Sam Erdheim, VP of Marketing at Guidepoint Security on how to beat the noise in the industry.

Looking to set yourselves apart from the competition?

Maybe you’re a marketer looking for fresh new ideas. Or an in-house creative leader seeking a strategic agency partner. Or even a founder who needs to take your brand to the next level.

Whatever the challenge, we can help. Get in touch now.

Dave Corlett

We’re Shaped By, a creative agency.

We help B2B tech brands dominate their categories through creative communications that set them apart from their competitors.

Our Work